New CRF Website Puts People, Jobs, and Opportunity First

CRF launched a completely redesigned website (www.crfusa.com), designed to bring users closer to CRF’s mission and provide clear paths to work and partner with us.

The new CRF website, which was last updated in 2013, reflects the organization’s new strategic plan and emphasizes how access to capital, catalyzed finance ecosystems, and policy and advocacy work together to empower communities and change lives. We are dramatically scaling our work and transforming the community development finance system to better serve underinvested communities across the nation.

Reflecting CRF’s commitment to inclusivity
We are committed to serving diverse audiences in an inclusive and equitable manner. Our new site meets Web Content Accessibility Guidelines (WCAG) 2.0, meaning that our content is now accessible to a wider range of people, including those who have visual and hearing impairments and cognitive limitations.

Streamlining our customer experience
We’ve updated and simplified our website’s user experience. The new site is optimized for use on mobile devices and features improved navigation. Our refreshed messaging and streamlined customer journey is mapped to user flows and provides clear paths for users to interact with CRF, whether they are seeking a small business loan, interested in our technology solutions, or want to partner with us through loan referrals or philanthropic support.

By striving for real and lasting change, CRF and our partners are helping create innovative solutions to universal challenges. The new website enhances this commitment by telling the stories of the millions of people impacted by CRF’s work across the country.

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