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A Powerful Platform Connecting Small Business Customers to Capital and Resources

Connect with Customers

Easily reach more small business customers that fit your lending or program parameters. CRF Connect’s innovative matching algorithm makes it easier for partners to find and engage with prospective clients looking for the services you offer.
  • Target product offerings to specific communities, programs, or referral partners, to help you connect with more qualified leads
  • Access to socio-economic, demographic, and community impact data specific to your lead pipeline
Heatmap report of businesses across the U.S.
c2c dashboard

Stay Organized

Manage your customer pipeline with easily tracked views and filters. CRF Connect’s sleek back-end portal enables partners to quickly check the status of leads, track remaining programmatic funds, and identify bottlenecks. Utilize CRF Connect’s API to directly connect your lead pipeline to your organization’s internal CRM system.

  • Real-time alerts for loan inquiries matched to your product offerings and geographic preferences, enabling you to respond to qualified requests quickly
  • Flexible pipeline views so that you can review your data the way you want to

Power your Small Business Programs

Your programs are uniquely designed to meet the needs of small businesses in your community. Let CRF Connect accelerate the impact of these programs by bringing together customers, lenders, and other service providers in one place. CRF Connect technology also makes it easy for lenders and grantors to participate in programs funded by local or federal government dollars, like SSBCI.
  • Track leads by source and status over time to determine highest quality referral partners
  • Seamless backend system and robust referral tracking system simplifies your reporting efforts
  • Prescreen applicants with a personalized CRF Connect widget embedded on your own website

Access to a Network of Partners​

You’re not in this alone. CRF Connect thrives because of its network of community partner that each bring their own expertise. This means that if you’re unable to serve one of your clients, chances are another partner on the CRF Connect network can.

  • Provide your customers with access to lending products, technical assistance, and/or grants
  • Be a part of a nationwide network that benefit from ongoing updates and features to the platform

Secure your Data

You and your small business customers can rest easy knowing that their information is safe. CRF Connect is fully encrypted and meets the security requirements for large banks and federal and local government agencies.
  • Leverage industry leading device fingerprinting and digital fraud detection allowing your team to prescreen obvious spam leads before they get into your intake process
  • Required two-factor authentication allows you to ensure that the information within the platform stays secure

Reach more small businesses, fulfill your mission to boost communities.

When community development is top of mind, CRF Connect should be top of your list. CRF Connect is the first-ever, single online network of mission-driven lenders and support organizations that caters to small businesses throughout the country.

Deploy capital to under-served small businesses

Trusted by over 100 mission-driven partners

Improve access to small business resources

Intelligent matching with customized product results

Real-time reporting and insights

Easily embed on any website or landing page

Report: California Rebuilding Fund

60 Decibels partnered with CRF USA, Calvert Impact Capital and USC to understand the impact of the California Rebuilding Fund on small businesses who received loans from the Fund. Partner Organizations came together, via an innovative structure and collaborative funding model, to better understand and address common challenges in accessing and deploying capital for historically underserved communities.

What you get working with CRF

CRF offers a holistic set of solutions to help small business support organizations reach more customers, increase efficiency and maximize impact.

State-of-the-art Technology Integration and Support

Access to partner network to increase lending and business advisory support opportunities

Work with a national CDFI dedicated to providing access to capital for small businesses

Proven platform that has matched over 100,000 small businesses to responsible lending

Ready to Chat?

Connect with an innovative, financial institution to deliver on your needs. We’re here for you.

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