Marketing Associate
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About the Position
As a Marketing Associate at Community Reinvestment Fund (CRF), you will play a pivotal role in working on multifaceted marketing campaigns that amplify our brand’s reach. You’ll harness a variety of marketing methods and tactics, ensuring a dynamic and cohesive brand narrative across all platforms.
Your responsibility will extend to the creation of engaging marketing materials, aligning with our brand identity, and assist with execution of robust email marketing campaigns. On the digital front, you will be part of a collaborative team to help spearhead and manage social media strategies and campaigns. Your role involves participating in the entire campaign lifecycle, from the initial brainstorming to the final stages of execution and review, ensuring each campaign is positioned for success.
The ideal candidate for this role is a strategic thinker with a versatile skill set in marketing methods, capable of both envisioning the overarching goals and diving into the details that make a campaign successful. Your influence will be felt across the organization, providing substantial support and driving significant outcomes.
Key Responsibilities & Accountabilities
- Marketing Material Creation: Design and produce a range of marketing materials, including PowerPoint presentations, flyers, brochures, and other promotional content that aligns with our brand identity.
- Email Marketing: Develop, implement, and manage email marketing campaigns that effectively communicate our services, events, and updates to our audience.
- Social Media Management: Assist in managing our social media platforms, creating engaging content that promotes interaction and increases our online presence.
- Market Analysis: Conduct market research to understand our target markets and key audience segments, enabling the development of targeted marketing strategies.
- Graphic Support: Provide light graphic design work to enhance marketing materials, ensuring they are visually appealing and on-brand.
- Collaborative Projects: Work closely with various teams to support marketing objectives, participate in brainstorming sessions, and contribute creative ideas for marketing campaigns.
- Monitor trends, track performance metrics, and adjust strategies accordingly to optimize reach and impact.
- Manage and maintain website content.
- Support CRF’s efforts to complete grant proposals and reports.
- Assist sales and technical teams in conducting product webinars for customers.
About You
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent work experience
- Minimum of 3 years relevant experience in a marketing role
- Strong understanding of marketing principles, strategies, and practices.
- Proficiency in creating marketing materials using tools like PowerPoint, Adobe Creative Suite, and Canva.
- Experience with email marketing platforms and social media management.
- Ability to conduct market research and analyze data to inform marketing strategies.
- Demonstrated ability to manage and coordinate projects
- Excellent written and verbal communication skills.
- Passion for community development and financial empowerment.
Key Competencies & Preferences
- Experience working in a marketing role within the financial services industry
- Previous agency work experience
Organizational Policies
Community Reinvestment Fund USA, Inc is an affirmative action equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law.
Candidates must reside in and be authorized to work in the United States without sponsorship.
CRF’s Theory of Change
CRF’s Theory of Change is the strategic framework used to guide its work. While CRF’s mission remains constant, the Theory of Change outlines how it contributes to the changes it seeks.
The challenge CRF works to address
The current economic system, perpetuated by institutional racism, individual biases and disparities, is unjust. It fosters the inequities that are causing widening disparities in incomes, wealth, and opportunity gaps.
A just economy that works for all
CRF’s Theory of Change is underpinned by the conviction that small businesses are the backbone of our economy, employing nearly half of the U.S. workforce and generating two-thirds of new jobs. CRF believes that providing small businesses equitable access to capital and support services is essential to creating a just economy that works for all.
CRF activates its mission by:
- Co-creating and deploying innovative financial products and services that address the barriers and inequities small businesses operated by historically excluded people face.
- Designing and managing financial programs that attract incremental impact capital to communities with a history of underinvestment.
- Orchestrating a network of trusted small business support organizations enabled by technology.
- Growing the capacity of community development finance organizations.
- Helping small businesses navigate the complexities of the small business support ecosystem.
CRF STANDS IN SOLIDARITY
Community Reinvestment Fund, USA (CRF) stands in solidarity with all fighting for social justice, equity, and transformational change. They know that the social changes taking place today will yield a lasting positive impact on the lives of millions.
DIVERSITY, EQUITY & INCLUSION:
CRF is dedicated to building and sustaining a truly diverse, equitable, and inclusive culture. These are not just words on a page – Diversity, Equity & Inclusion are top priorities for the organization, and tie deeply to each of their core values and overall vision for the future. CRF is an equal opportunity employer that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
CORE VALUES
Create Equitable Economic Opportunities, Lead Through Collaboration, Transform Through Innovation, Excel In All They Do, Act with Integrity.
How We Help
Together with its partners – including community leaders, nonprofit lenders, financial institutions, foundations and more – CRF is creating new strategies and technologies that build stronger local economies, create jobs and support economic mobility.
CRF is headquartered in Minneapolis, Minnesota. For a more detailed description of the incredible work we do, how we do it, and who we are, please visit www.crfusa.com.
What We Offer
- Health and dental insurance
- 401k and Roth IRA
- Paid Time Off (PTO)
- Educational Assistance
- Hybrid Reimbursement Programs
- Long-Term and Short-Term Disability
- Life Insurance
- Flexible schedules and telecommuting options
- 10 Federal Holidays plus 2 Floating Holidays
How to Apply
Founded in 1988, Community Reinvestment Fund, USA (CRF) is a national non-profit organization with a mission to improve lives and strengthen communities through innovative financial solutions. A leading Community Development Financial Institution (CDFI), CRF supports mission-driven organizations, increases economic mobility, and builds strong local economies through the development of solutions aimed at creating an equitable financial system. CRF has injected more than $3.6 billion to stimulate job creation and economic development and support community facilities.